One of the best books on Advertising that I've read in years. Some great tips from the past to frame your thinking for the future. The Anatomy of Humbug by Paul Feldwick. #marketing #think #ideas #creativity

This is by far the best explanation I've seen of when a purpose really is a purpose. If you're still using age old cliche's just to get something into your Powerpoint, reflect on this simple sketch to see if you really mean what you're writing.

I wonder how many owners or operators of agencies apply the same logic to their financial proposals as they do to their cornflakes?

Geico have figured out how to keep you watching after the 5 second "Skip This Ad" is up. Genius. #creativity #ideas

DDB Sydney and Expedia have done a terrific job in capturing the true emotion of travel. Not an easy task but a simple idea, beautifully executed always wins in my book. #creativity #ideas #production #do #think

I've had this contention for many years that an Agency's contribution is only ever seen through the lens that it creates for itself. "We're an advertising agency" means that your clients, in the main, will assess the value of your ideas on the ads that you write and produce. The total contribution that you make to a business however might have been dramatically larger and the same applies to any other creative enterprise. And while practioners constantly complain about poor