When logic loses out to a text book, you're usually in trouble.  If you're ever tempted to spew forth with something you think might sound impressive, just pause and see it through the lens of the real world.

Another gem in the long line of gems from Volkswagon.  This time by DDB Paris who have taken an enduring strategy and executed another winner.  Progress Improved in many ways.

DDB Sydney and Expedia have done a terrific job in capturing the true emotion of travel.  Not an easy task but a simple idea, beautifully executed always wins in my book.

I've had this contention for many years that an Agency's contribution is only ever seen through the lens that it creates for itself. "We're an advertising agency" means that your clients, in the main, will assess the value of your ideas on the ads that you write and pr...

If you have a spare 30 minutes, watch this. Some sobering thoughts for all of us....

Just can't get enough of this spot.  A brilliant execution of an eduring idea, made all the stronger with some perfect humour. MLA/The Monkeys.

I know I'm in a minority, but I'm in two minds about this Christmas spot from Sainsburys in the UK.  Beautifully made, based in fact, powerfully emotional stuff.  But for a grocery multiple? It stretches credibility too far for me and net net I find it a bit tasteless....

Not only is this a beautiful piece of film, it's also a brave yet very clever move by a Telco to suggest we occasionaly swap the smart phone for some genuine human connection.  I applaud all involved.  Wind Mobile Italy / O&M.