<rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:dc="http://purl.org/dc/elements/1.1/"><channel><title>thirdeyeconsulting</title><description>thirdeyeconsulting</description><link>https://www.thirdeyeconsulting.com.au/blog</link><item><title>THIS</title><description><![CDATA[source: smbc-comics.com<img src="http://static.wixstatic.com/media/82bfad_8177604815e14b9abfbdce3db14617be%7Emv2.jpg/v1/fill/w_438%2Ch_410/82bfad_8177604815e14b9abfbdce3db14617be%7Emv2.jpg"/>]]></description><link>https://www.thirdeyeconsulting.com.au/single-post/2019/04/11/THIS</link><guid>https://www.thirdeyeconsulting.com.au/single-post/2019/04/11/THIS</guid><pubDate>Thu, 11 Apr 2019 01:26:00 +0000</pubDate><content:encoded><![CDATA[<div><img src="http://static.wixstatic.com/media/82bfad_8177604815e14b9abfbdce3db14617be~mv2.jpg"/><div>source: smbc-comics.com</div></div>]]></content:encoded></item><item><title>THE HIGH COST OF ONLINE TRASH</title><description><![CDATA[A must read from the Contrarian - in plain English.http://adcontrarian.blogspot.com/2019/01/the-high-cost-of-online-trash.html<img src="http://static.wixstatic.com/media/82bfad_c32d1a9405ab4be5a9d83b4e84dd873d%7Emv2.png"/>]]></description><link>https://www.thirdeyeconsulting.com.au/single-post/2019/02/02/The-high-cost-of-online-trash</link><guid>https://www.thirdeyeconsulting.com.au/single-post/2019/02/02/The-high-cost-of-online-trash</guid><pubDate>Sat, 02 Feb 2019 00:38:00 +0000</pubDate><content:encoded><![CDATA[<div><div>A must read from the Contrarian - in plain English.</div><div>http://adcontrarian.blogspot.com/2019/01/the-high-cost-of-online-trash.html</div><img src="http://static.wixstatic.com/media/82bfad_c32d1a9405ab4be5a9d83b4e84dd873d~mv2.png"/></div>]]></content:encoded></item><item><title>THE WORST AN AD CAN GET</title><description><![CDATA[Toot toot! "The Brand Purpose bandwagon is leaving the station, make sure you're on it". You sell razors ffs, don't patronise me.<img src="http://img.youtube.com/vi/koPmuEyP3a0/mqdefault.jpg"/>]]></description><link>https://www.thirdeyeconsulting.com.au/single-post/2019/02/13/THE-WORST-AN-AD-CAN-GET</link><guid>https://www.thirdeyeconsulting.com.au/single-post/2019/02/13/THE-WORST-AN-AD-CAN-GET</guid><pubDate>Tue, 15 Jan 2019 00:37:00 +0000</pubDate><content:encoded><![CDATA[<div><div>Toot toot! &quot;The Brand Purpose bandwagon is leaving the station, make sure you're on it&quot;. You sell razors ffs, don't patronise me.</div><iframe src="https://www.youtube.com/embed/koPmuEyP3a0"/></div>]]></content:encoded></item><item><title>VEGEMITE SHOWS HOW IT'S DONE</title><description><![CDATA[It's been a long time between drinks but thankfully Thinkerbell and their Vegemite clients still know how to create and execute compelling advertising. Tinkerbell/Vegemite 2018<img src="http://img.youtube.com/vi/11uyT7tVssE/mqdefault.jpg"/>]]></description><link>https://www.thirdeyeconsulting.com.au/single-post/2018/08/22/VEGEMITE-SHOWS-HOW-ITS-DONE</link><guid>https://www.thirdeyeconsulting.com.au/single-post/2018/08/22/VEGEMITE-SHOWS-HOW-ITS-DONE</guid><pubDate>Tue, 21 Aug 2018 23:57:00 +0000</pubDate><content:encoded><![CDATA[<div><iframe src="https://www.youtube.com/embed/11uyT7tVssE"/><div> It's been a long time between drinks but thankfully Thinkerbell and their Vegemite clients still know how to create and execute compelling advertising. Tinkerbell/Vegemite 2018</div></div>]]></content:encoded></item><item><title>READ THIS</title><description><![CDATA[The brilliant Mark Ritson has just published a comprehensive piece in Marketing Week underlining how clueless (most) clients are when it come to medial channel effectiveness. I would urge anyone in the Marketing Communications business to read this. Now.https://www.marketingweek.com/2018/03/07/mark-ritson-marketers-perceptions-media-effectiveness/ Marketing Week/Mark Ritson 7 March 2018<img src="http://static.wixstatic.com/media/82bfad_eee2542849e04b28990f2e7363b8e2ae%7Emv2.png/v1/fill/w_626%2Ch_345/82bfad_eee2542849e04b28990f2e7363b8e2ae%7Emv2.png"/>]]></description><link>https://www.thirdeyeconsulting.com.au/single-post/2018/03/08/READ-THIS</link><guid>https://www.thirdeyeconsulting.com.au/single-post/2018/03/08/READ-THIS</guid><pubDate>Thu, 08 Mar 2018 02:10:41 +0000</pubDate><content:encoded><![CDATA[<div><div>The brilliant Mark Ritson has just published a comprehensive piece in Marketing Week underlining how clueless (most) clients are when it come to medial channel effectiveness. I would urge anyone in the Marketing Communications business to read this. Now.</div><div><a href="https://www.marketingweek.com/2018/03/07/mark-ritson-marketers-perceptions-media-effectiveness/">https://www.marketingweek.com/2018/03/07/mark-ritson-marketers-perceptions-media-effectiveness/</a></div><img src="http://static.wixstatic.com/media/82bfad_eee2542849e04b28990f2e7363b8e2ae~mv2.png"/><div>Marketing Week/Mark Ritson 7 March 2018</div></div>]]></content:encoded></item><item><title>THANK YOU MLA</title><description><![CDATA[At least someone still understands creativity in advertising. Not necessarily their best but still a brave idea. As for the naysayers - grow up will you? Meat and Livestock Australia / The Monkeys<img src="http://img.youtube.com/vi/EKWq5xsZnTE/mqdefault.jpg"/>]]></description><link>https://www.thirdeyeconsulting.com.au/single-post/2018/01/16/THANK-YOU-MLA</link><guid>https://www.thirdeyeconsulting.com.au/single-post/2018/01/16/THANK-YOU-MLA</guid><pubDate>Mon, 15 Jan 2018 22:14:47 +0000</pubDate><content:encoded><![CDATA[<div><div>At least someone still understands creativity in advertising. Not necessarily their best but still a brave idea. As for the naysayers - grow up will you? </div><div>Meat and Livestock Australia / The Monkeys</div><iframe src="https://www.youtube.com/embed/EKWq5xsZnTE"/></div>]]></content:encoded></item><item><title>TRUTH</title><description><![CDATA[The world's first media agency using blockchain smart contract technology. Watch this space.https://truth.agency<img src="http://static.wixstatic.com/media/82bfad_6073f88cbf0845d5bf18985ee48a4ce5%7Emv2.png"/>]]></description><link>https://www.thirdeyeconsulting.com.au/single-post/2018/01/16/TRUTH</link><guid>https://www.thirdeyeconsulting.com.au/single-post/2018/01/16/TRUTH</guid><pubDate>Wed, 20 Dec 2017 22:04:00 +0000</pubDate><content:encoded><![CDATA[<div><div>The world's first media agency using blockchain smart contract technology. Watch this space.</div><div><a href="https://truth.agency/">https://truth.agency</a></div><img src="http://static.wixstatic.com/media/82bfad_6073f88cbf0845d5bf18985ee48a4ce5~mv2.png"/></div>]]></content:encoded></item><item><title>10 REASONS WHY ONLINE ADVERTISING  MUST CHANGE</title><description><![CDATA[Thank you Bob Hoffman @adcontrarianhttp://adcontrarian.blogspot.com.au/2017/10/top-10-reasons-online-advertising-must.html<img src="http://static.wixstatic.com/media/82bfad_c32d1a9405ab4be5a9d83b4e84dd873d%7Emv2.png"/>]]></description><link>https://www.thirdeyeconsulting.com.au/single-post/2017/10/25/10-REASONS-WHY-ONLINE-ADVERTISING-MUST-CHANGE</link><guid>https://www.thirdeyeconsulting.com.au/single-post/2017/10/25/10-REASONS-WHY-ONLINE-ADVERTISING-MUST-CHANGE</guid><pubDate>Wed, 25 Oct 2017 00:24:00 +0000</pubDate><content:encoded><![CDATA[<div><img src="http://static.wixstatic.com/media/82bfad_c32d1a9405ab4be5a9d83b4e84dd873d~mv2.png"/><div>Thank you Bob Hoffman @adcontrarian</div><div><a href="http://adcontrarian.blogspot.com.au/2017/10/top-10-reasons-online-advertising-must.html">http://adcontrarian.blogspot.com.au/2017/10/top-10-reasons-online-advertising-must.html</a></div></div>]]></content:encoded></item><item><title>FUNNY AND (MOSTLY) TRUE</title><description><![CDATA[If you haven't read Chutzpah and Chutzpah, I recommend it. In true Saatchi fashion it may contain a few embellishments, but it's a great read and takes a nostalgic look back at The Golden Years.<img src="http://static.wixstatic.com/media/82bfad_fc325e6b1aa24891aef3ff971ffbbed7%7Emv2.png"/>]]></description><link>https://www.thirdeyeconsulting.com.au/single-post/2017/10/23/FUNNY-AND-MOSTLY-TRUE</link><guid>https://www.thirdeyeconsulting.com.au/single-post/2017/10/23/FUNNY-AND-MOSTLY-TRUE</guid><pubDate>Mon, 23 Oct 2017 07:51:57 +0000</pubDate><content:encoded><![CDATA[<div><div>If you haven't read Chutzpah and Chutzpah, I recommend it. In true Saatchi fashion it may contain a few embellishments, but it's a great read and takes a nostalgic look back at The Golden Years. </div><img src="http://static.wixstatic.com/media/82bfad_fc325e6b1aa24891aef3ff971ffbbed7~mv2.png"/></div>]]></content:encoded></item><item><title>HOW TO RETAIL</title><description><![CDATA[Fantastic initiative by BBH London and Tesco UK.<img src="http://img.youtube.com/vi/Q7JahE5zYEI/mqdefault.jpg"/>]]></description><link>https://www.thirdeyeconsulting.com.au/single-post/2017/07/29/HOW-TO-RETAIL</link><guid>https://www.thirdeyeconsulting.com.au/single-post/2017/07/29/HOW-TO-RETAIL</guid><pubDate>Sat, 29 Jul 2017 08:03:00 +0000</pubDate><content:encoded><![CDATA[<div><div>Fantastic initiative by BBH London and Tesco UK.</div><iframe src="https://www.youtube.com/embed/Q7JahE5zYEI"/></div>]]></content:encoded></item><item><title>AI EXPLAINED</title><description><![CDATA[So much to understand, so little time. This is one of the most comprehensive explanations of the Road to Superintelligence. I recommend you read it.https://waitbutwhy.com/2015/01/artificial-intelligence-revolution-1.html<img src="http://static.wixstatic.com/media/82bfad_bdf3cc72574645fd8837e3ddc22bb91c%7Emv2.png"/>]]></description><link>https://www.thirdeyeconsulting.com.au/single-post/2017/07/13/AI-EXPLAINED</link><guid>https://www.thirdeyeconsulting.com.au/single-post/2017/07/13/AI-EXPLAINED</guid><pubDate>Thu, 13 Jul 2017 08:06:00 +0000</pubDate><content:encoded><![CDATA[<div><div>So much to understand, so little time. This is one of the most comprehensive explanations of the Road to Superintelligence. I recommend you read it.</div><div><a href="https://waitbutwhy.com/2015/01/artificial-intelligence-revolution-1.html">https://waitbutwhy.com/2015/01/artificial-intelligence-revolution-1.html</a></div><img src="http://static.wixstatic.com/media/82bfad_bdf3cc72574645fd8837e3ddc22bb91c~mv2.png"/></div>]]></content:encoded></item><item><title>WRONG ON SO MANY LEVELS</title><description><![CDATA[I know I'm jumping on an already loaded bandwagon but this made me scream. Being around for ever doesn't give you the right to tackle topics like this. Let alone the obvious risk of associating Macca's consumption with premature death. This isn't creative, it's dumb. @leoburnettlondon<img src="http://img.youtube.com/vi/S1XM4INk8l8/mqdefault.jpg"/>]]></description><link>https://www.thirdeyeconsulting.com.au/single-post/2017/05/18/WRONG-ON-SO-MANY-LEVELS</link><guid>https://www.thirdeyeconsulting.com.au/single-post/2017/05/18/WRONG-ON-SO-MANY-LEVELS</guid><pubDate>Thu, 18 May 2017 04:46:51 +0000</pubDate><content:encoded><![CDATA[<div><div>I know I'm jumping on an already loaded bandwagon but this made me scream. Being around for ever doesn't give you the right to tackle topics like this. Let alone the obvious risk of associating Macca's consumption with premature death. This isn't creative, it's dumb. @leoburnettlondon</div><iframe src="https://www.youtube.com/embed/S1XM4INk8l8"/></div>]]></content:encoded></item><item><title>BRANDS : THE TYRANNY OF CHOICE</title><description><![CDATA[I wish I'd seen this when it came out a year ago. It's one of the most concise 'State of the (Brand) Union' pieces I've ever seen. And yes, I intend to shamelessly borrow from it. Often. Marketing Week / Charles Vallancehttps://www.marketingweek.com/2016/03/15/charles-vallance-column-10-mar<img src="http://static.wixstatic.com/media/82bfad_5b1463ddb7664bf7b403b15caf2a3c8e%7Emv2.png/v1/fill/w_467%2Ch_428/82bfad_5b1463ddb7664bf7b403b15caf2a3c8e%7Emv2.png"/>]]></description><link>https://www.thirdeyeconsulting.com.au/single-post/2017/03/03/BRANDS-THE-TYRANNY-OF-CHOICE</link><guid>https://www.thirdeyeconsulting.com.au/single-post/2017/03/03/BRANDS-THE-TYRANNY-OF-CHOICE</guid><pubDate>Fri, 03 Mar 2017 04:26:00 +0000</pubDate><content:encoded><![CDATA[<div><div>I wish I'd seen this when it came out a year ago. It's one of the most concise 'State of the (Brand) Union' pieces I've ever seen. And yes, I intend to shamelessly borrow from it. Often. Marketing Week / Charles Vallance</div><div><a href="https://www.marketingweek.com/2016/03/15/charles-vallance-column-10-mar">https://www.marketingweek.com/2016/03/15/charles-vallance-column-10-mar</a></div><img src="http://static.wixstatic.com/media/82bfad_5b1463ddb7664bf7b403b15caf2a3c8e~mv2.png"/></div>]]></content:encoded></item><item><title>SHOULD CLIENTS PAY AGENCIES TO PITCH?</title><description><![CDATA[A good, balanced, article from Marketing Week. https://www.marketingweek.com/2016/11/21/big-debate-clients-pay-agencies-pitch My own view? Of course they should and clients who fail to understand why deserve the agency they get.@marketingweeked<img src="http://static.wixstatic.com/media/82bfad_828a89da32ea4fed8e0eee40b6195620%7Emv2.png"/>]]></description><link>https://www.thirdeyeconsulting.com.au/single-post/2017/02/18/SHOULD-CLIENTS-PAY-AGENCIES-TO-PITCH</link><guid>https://www.thirdeyeconsulting.com.au/single-post/2017/02/18/SHOULD-CLIENTS-PAY-AGENCIES-TO-PITCH</guid><pubDate>Sat, 18 Feb 2017 04:19:00 +0000</pubDate><content:encoded><![CDATA[<div><img src="http://static.wixstatic.com/media/82bfad_828a89da32ea4fed8e0eee40b6195620~mv2.png"/><div>A good, balanced, article from Marketing Week.</div><div><a href="https://www.marketingweek.com/2016/11/21/big-debate-clients-pay-agencies-pitch/">https://www.marketingweek.com/2016/11/21/big-debate-clients-pay-agencies-pitch</a></div><div>My own view? Of course they should and clients who fail to understand why deserve the agency they get.</div><div>@marketingweeked</div></div>]]></content:encoded></item><item><title>SERIOUSLY?</title><description><![CDATA[I thought this was going to be a parody. Until I realised it wasn't. I'm embarrassed, for my industry more than anything.<img src="http://img.youtube.com/vi/a-fVgM9P2c8/mqdefault.jpg"/>]]></description><link>https://www.thirdeyeconsulting.com.au/single-post/2017/02/07/SERIOUSLY</link><guid>https://www.thirdeyeconsulting.com.au/single-post/2017/02/07/SERIOUSLY</guid><pubDate>Tue, 07 Feb 2017 04:14:00 +0000</pubDate><content:encoded><![CDATA[<div><div>I thought this was going to be a parody. Until I realised it wasn't. I'm embarrassed, for my industry more than anything.</div><iframe src="https://www.youtube.com/embed/a-fVgM9P2c8"/></div>]]></content:encoded></item><item><title>SO GOOD</title><description><![CDATA[After a few years in the wilderness, Apple are back with this gem. Take the high ground and own the idea of Ideas? If you're Apple, why not? Credit : Apple<img src="http://img.youtube.com/vi/ROEIKn8OsGU/mqdefault.jpg"/>]]></description><link>https://www.thirdeyeconsulting.com.au/single-post/2016/12/06/SO-GOOD</link><guid>https://www.thirdeyeconsulting.com.au/single-post/2016/12/06/SO-GOOD</guid><pubDate>Tue, 06 Dec 2016 08:00:46 +0000</pubDate><content:encoded><![CDATA[<div><div>After a few years in the wilderness, Apple are back with this gem. Take the high ground and own the idea of Ideas? If you're Apple, why not? Credit : Apple</div><iframe src="https://www.youtube.com/embed/ROEIKn8OsGU"/></div>]]></content:encoded></item><item><title>SAME SAME BUT STILL GOOD</title><description><![CDATA[Dollar Shave Club have extended their irreverent but cleanly executed idea with a swag of new executions. Seems to be working, I also just saw their sales figures.<img src="http://img.youtube.com/vi/M5dGuKPpgT0/mqdefault.jpg"/>]]></description><link>https://www.thirdeyeconsulting.com.au/single-post/2016/11/23/SAME-SAME-BUT-STILL-GOOD</link><guid>https://www.thirdeyeconsulting.com.au/single-post/2016/11/23/SAME-SAME-BUT-STILL-GOOD</guid><pubDate>Wed, 23 Nov 2016 01:24:43 +0000</pubDate><content:encoded><![CDATA[<div><div>Dollar Shave Club have extended their irreverent but cleanly executed idea with a swag of new executions. Seems to be working, I also just saw their sales figures.</div><iframe src="https://www.youtube.com/embed/M5dGuKPpgT0"/></div>]]></content:encoded></item><item><title>COULD HAVE GONE EITHER WAY</title><description><![CDATA[...but I think they've nailed it. @ The Monkeys<img src="http://img.youtube.com/vi/-9Ka3a7cdYw/mqdefault.jpg"/>]]></description><link>https://www.thirdeyeconsulting.com.au/single-post/2016/09/08/COULD-HAVE-GONE-EITHER-WAY</link><guid>https://www.thirdeyeconsulting.com.au/single-post/2016/09/08/COULD-HAVE-GONE-EITHER-WAY</guid><pubDate>Fri, 02 Sep 2016 23:05:00 +0000</pubDate><content:encoded><![CDATA[<div><div>...but I think they've nailed it. @ The Monkeys</div><iframe src="https://www.youtube.com/embed/-9Ka3a7cdYw"/></div>]]></content:encoded></item><item><title>I JUST LOVE THIS</title><description><![CDATA["It all started so well" - a basic script plus real #fail footage. Simple, funny and brilliant. @BBHLondon<img src="http://static.wixstatic.com/media/82bfad_e798b879e034493081aba48e30a5bee6%7Emv2.png"/>]]></description><link>https://www.thirdeyeconsulting.com.au/single-post/2016/08/15/I-JUST-LOVE-THIS</link><guid>https://www.thirdeyeconsulting.com.au/single-post/2016/08/15/I-JUST-LOVE-THIS</guid><pubDate>Mon, 15 Aug 2016 03:19:22 +0000</pubDate><content:encoded><![CDATA[<div><div>&quot;It all started so well&quot; - a basic script plus real #fail footage. Simple, funny and brilliant. @BBHLondon</div><img src="http://static.wixstatic.com/media/82bfad_e798b879e034493081aba48e30a5bee6~mv2.png"/></div>]]></content:encoded></item><item><title>SHOTS FIRED</title><description><![CDATA[The Ad Contrarian sticks it to the Lovemarks goon. And I have to say I'm entirely with him on this one. @adcontrarian LATER : Roberts was fired.http://adcontrarian.blogspot.com.au/2016/07/kev-sticks-little-weenie-in-big-mouth.html<img src="http://static.wixstatic.com/media/82bfad_1dfb8594ccd04bdfa8ca6e28bddbb79a%7Emv2_d_2400_1800_s_2.jpg/v1/fill/w_626%2Ch_469/82bfad_1dfb8594ccd04bdfa8ca6e28bddbb79a%7Emv2_d_2400_1800_s_2.jpg"/>]]></description><link>https://www.thirdeyeconsulting.com.au/single-post/2016/07/30/SHOTS-FIRED</link><guid>https://www.thirdeyeconsulting.com.au/single-post/2016/07/30/SHOTS-FIRED</guid><pubDate>Sat, 30 Jul 2016 03:14:00 +0000</pubDate><content:encoded><![CDATA[<div><div>The Ad Contrarian sticks it to the Lovemarks goon. And I have to say I'm entirely with him on this one. @adcontrarian LATER : Roberts was fired.</div><div><a href="http://adcontrarian.blogspot.com.au/2016/07/kev-sticks-little-weenie-in-big-mouth.html">http://adcontrarian.blogspot.com.au/2016/07/kev-sticks-little-weenie-in-big-mouth.html</a></div><img src="http://static.wixstatic.com/media/82bfad_1dfb8594ccd04bdfa8ca6e28bddbb79a~mv2_d_2400_1800_s_2.jpg"/></div>]]></content:encoded></item><item><title>DREAM TEAM</title><description><![CDATA[For the best results, work with the best. Thanks Nude By Nature and the entire production team on the 2016 Highlight project.<img src="http://static.wixstatic.com/media/82bfad_15a2f7b1fbb94c7091afb33b7cf52003%7Emv2.png/v1/fill/w_626%2Ch_326/82bfad_15a2f7b1fbb94c7091afb33b7cf52003%7Emv2.png"/>]]></description><link>https://www.thirdeyeconsulting.com.au/single-post/2016/05/18/DREAM-TEAM</link><guid>https://www.thirdeyeconsulting.com.au/single-post/2016/05/18/DREAM-TEAM</guid><pubDate>Wed, 18 May 2016 02:56:00 +0000</pubDate><content:encoded><![CDATA[<div><div>For the best results, work with the best. Thanks Nude By Nature and the entire production team on the 2016 Highlight project. </div><img src="http://static.wixstatic.com/media/82bfad_15a2f7b1fbb94c7091afb33b7cf52003~mv2.png"/></div>]]></content:encoded></item><item><title>#WISHIDDONETHAT</title><description><![CDATA[Thankfully, out there in the real world, there are some who are still prepared to take risks. BETC, Paris.<img src="http://img.youtube.com/vi/OWG3rtGoIlI/mqdefault.jpg"/>]]></description><link>https://www.thirdeyeconsulting.com.au/single-post/2016/05/03/WISHIDDONETHAT</link><guid>https://www.thirdeyeconsulting.com.au/single-post/2016/05/03/WISHIDDONETHAT</guid><pubDate>Tue, 03 May 2016 03:19:25 +0000</pubDate><content:encoded><![CDATA[<div><div>Thankfully, out there in the real world, there are some who are still prepared to take risks. BETC, Paris.</div><iframe src="https://www.youtube.com/embed/OWG3rtGoIlI"/></div>]]></content:encoded></item><item><title>THIS MIGHT JUST WORK</title><description><![CDATA[A bit creepy but I'd rather watch this than yet another car wreck any day. Good job by Clemenger BBDO<img src="http://img.youtube.com/vi/wM75ulDRkhI/mqdefault.jpg"/>]]></description><link>https://www.thirdeyeconsulting.com.au/single-post/2016/03/30/THIS-MIGHT-JUST-WORK</link><guid>https://www.thirdeyeconsulting.com.au/single-post/2016/03/30/THIS-MIGHT-JUST-WORK</guid><pubDate>Wed, 30 Mar 2016 07:22:49 +0000</pubDate><content:encoded><![CDATA[<div><div>A bit creepy but I'd rather watch this than yet another car wreck any day. Good job by Clemenger BBDO</div><iframe src="https://www.youtube.com/embed/wM75ulDRkhI"/></div>]]></content:encoded></item><item><title>HOW TO MAKE A RECRUITMENT AD</title><description><![CDATA[Look at this and ask yourself why BBH London remains the place to work for Big Thinkers.<img src="http://img.youtube.com/vi/_N9--e0GDJk/mqdefault.jpg"/>]]></description><link>https://www.thirdeyeconsulting.com.au/single-post/2016/02/07/HOW-TO-MAKE-A-RECRUITMENT-AD</link><guid>https://www.thirdeyeconsulting.com.au/single-post/2016/02/07/HOW-TO-MAKE-A-RECRUITMENT-AD</guid><pubDate>Sun, 07 Feb 2016 06:01:18 +0000</pubDate><content:encoded><![CDATA[<div><div>Look at this and ask yourself why BBH London remains the place to work for Big Thinkers.</div><iframe src="https://www.youtube.com/embed/_N9--e0GDJk"/></div>]]></content:encoded></item><item><title>TIME FOR SOMETHING NEW</title><description><![CDATA[I'd usually wtite something glowing about a new Tourism Australia ad. But this latest offering left me bored - same old, same old. And Chris Hemsworth's voice doesn't fix the basic problem that this formula is just tired. It's time for a rethink TA.<img src="http://img.youtube.com/vi/vUF7ja9ehIs/mqdefault.jpg"/>]]></description><link>https://www.thirdeyeconsulting.com.au/single-post/2016/2/1/TIME-FOR-SOMETHING-NEW</link><guid>https://www.thirdeyeconsulting.com.au/single-post/2016/2/1/TIME-FOR-SOMETHING-NEW</guid><pubDate>Fri, 22 Jan 2016 02:24:00 +0000</pubDate><content:encoded><![CDATA[<div><div>I'd usually wtite something glowing about a new Tourism Australia ad. But this latest offering left me bored - same old, same old. And Chris Hemsworth's voice doesn't fix the basic problem that this formula is just tired. It's time for a rethink TA.</div><iframe src="https://www.youtube.com/embed/vUF7ja9ehIs"/></div>]]></content:encoded></item><item><title>ANOTHER GEM FROM MLA</title><description><![CDATA[At least we can rely on MLA to produce their annual gem of an ad to restore some faith back into our industry. Thank you MLA and The Monkeys<img src="http://img.youtube.com/vi/7i15OPuFvmA/mqdefault.jpg"/>]]></description><link>https://www.thirdeyeconsulting.com.au/single-post/2016/1/8/ANOTHER-GEM-FROM-MLA</link><guid>https://www.thirdeyeconsulting.com.au/single-post/2016/1/8/ANOTHER-GEM-FROM-MLA</guid><pubDate>Thu, 07 Jan 2016 23:16:00 +0000</pubDate><content:encoded><![CDATA[<div><div>At least we can rely on MLA to produce their annual gem of an ad to restore some faith back into our industry. Thank you MLA and The Monkeys</div><iframe src="https://www.youtube.com/embed/7i15OPuFvmA"/></div>]]></content:encoded></item><item><title>#WISHIDDONETHAT</title><description><![CDATA[Putting my obsession with the 911 to one side, that is a great spot and the final line is a winner. C-K Chicago<img src="http://img.youtube.com/vi/K5I2gAyLeYo/mqdefault.jpg"/>]]></description><link>https://www.thirdeyeconsulting.com.au/single-post/2015/12/11/WISHIDDONETHAT</link><guid>https://www.thirdeyeconsulting.com.au/single-post/2015/12/11/WISHIDDONETHAT</guid><pubDate>Fri, 11 Dec 2015 02:30:47 +0000</pubDate><content:encoded><![CDATA[<div><div>Putting my obsession with the 911 to one side, that is a great spot and the final line is a winner. C-K Chicago</div><iframe src="https://www.youtube.com/embed/K5I2gAyLeYo"/></div>]]></content:encoded></item><item><title>NICE JOB VOLVO</title><description><![CDATA[A great follow up to "Splits"by Volvo. Not sure I've ever laughed at a truck ad before....<img src="http://img.youtube.com/vi/7kx67NnuSd0/mqdefault.jpg"/>]]></description><link>https://www.thirdeyeconsulting.com.au/single-post/2015/12/04/NICE-JOB-VOLVO</link><guid>https://www.thirdeyeconsulting.com.au/single-post/2015/12/04/NICE-JOB-VOLVO</guid><pubDate>Fri, 04 Dec 2015 01:31:00 +0000</pubDate><content:encoded><![CDATA[<div><div> A great follow up to &quot;Splits&quot;by Volvo. Not sure I've ever laughed at a truck ad before....</div><iframe src="https://www.youtube.com/embed/7kx67NnuSd0"/></div>]]></content:encoded></item><item><title>HOW FACEBOOK IS STEALING MILLIONS OF VIEWS</title><description><![CDATA[I reccomend watching this. Then make your own mind up. Credit : In a Nutshell – Kurzgesagt<img src="http://img.youtube.com/vi/t7tA3NNKF0Q/mqdefault.jpg"/>]]></description><link>https://www.thirdeyeconsulting.com.au/single-post/2015/11/13/HOW-FACEBOOK-IS-STEALING-MILLIONS-OF-VIEWS</link><guid>https://www.thirdeyeconsulting.com.au/single-post/2015/11/13/HOW-FACEBOOK-IS-STEALING-MILLIONS-OF-VIEWS</guid><pubDate>Fri, 13 Nov 2015 01:55:59 +0000</pubDate><content:encoded><![CDATA[<div><div>I reccomend watching this. Then make your own mind up. Credit : In a Nutshell – Kurzgesagt</div><iframe src="https://www.youtube.com/embed/t7tA3NNKF0Q"/></div>]]></content:encoded></item><item><title>THE WISDOM OF FAME</title><description><![CDATA[I've always been amazed (actually amused) by the number brands who spend vast sums of money on celebrities, only to question the wisdom of their investment by feeling the need to explain who the celebrity is. Fashion and perfume brands are the worst offenders - Naomi Watts' current gig with Sportscraft is a great example.<img src="http://static.wixstatic.com/media/82bfad_43f371a4a65b4b59a5a7433a0d84712b.png"/>]]></description><link>https://www.thirdeyeconsulting.com.au/single-post/2015/11/05/THE-WISDOM-OF-FAME</link><guid>https://www.thirdeyeconsulting.com.au/single-post/2015/11/05/THE-WISDOM-OF-FAME</guid><pubDate>Thu, 05 Nov 2015 02:46:00 +0000</pubDate><content:encoded><![CDATA[<div><div>I've always been amazed (actually amused) by the number brands who spend vast sums of money on celebrities, only to question the wisdom of their investment by feeling the need to explain who the celebrity is. Fashion and perfume brands are the worst offenders - Naomi Watts' current gig with Sportscraft is a great example. </div><img src="http://static.wixstatic.com/media/82bfad_43f371a4a65b4b59a5a7433a0d84712b.png"/></div>]]></content:encoded></item><item><title>TECH VS IDEAS. A VOICE OF REASON</title><description><![CDATA[A great common sense piece on the Adtech hysteria by Brian Jacobs and Assocs. Have we become obsessed with the delivery system at the expense of the idea? http://www.bjanda.com/blog/revolution-and-redemption<img src="http://static.wixstatic.com/media/82bfad_718b91d15cab492dbf490c125a9acc57.jpg"/>]]></description><link>https://www.thirdeyeconsulting.com.au/single-post/2015/10/16/TECH-VS-IDEAS-A-VOICE-OF-REASON</link><guid>https://www.thirdeyeconsulting.com.au/single-post/2015/10/16/TECH-VS-IDEAS-A-VOICE-OF-REASON</guid><pubDate>Fri, 16 Oct 2015 22:21:00 +0000</pubDate><content:encoded><![CDATA[<div><div>A great common sense piece on the Adtech hysteria by Brian Jacobs and Assocs. Have we become obsessed with the delivery system at the expense of the idea?</div><div><a href="http://www.bjanda.com/blog/revolution-and-redemption">http://www.bjanda.com/blog/revolution-and-redemption</a></div><img src="http://static.wixstatic.com/media/82bfad_718b91d15cab492dbf490c125a9acc57.jpg"/></div>]]></content:encoded></item><item><title>CUSTOMER SERVICE DONE RIGHT</title><description><![CDATA[How Aldi gets it right. And check out how many others enjoyed it.<img src="http://static.wixstatic.com/media/82bfad_988bc0e8d1bb4f3f902e9042fbfbdb38.png"/>]]></description><link>https://www.thirdeyeconsulting.com.au/single-post/2015/09/16/CUSTOMER-SERVICE-DONE-RIGHT</link><guid>https://www.thirdeyeconsulting.com.au/single-post/2015/09/16/CUSTOMER-SERVICE-DONE-RIGHT</guid><pubDate>Wed, 16 Sep 2015 07:38:36 +0000</pubDate><content:encoded><![CDATA[<div><div>How Aldi gets it right. And check out how many others enjoyed it.</div><img src="http://static.wixstatic.com/media/82bfad_988bc0e8d1bb4f3f902e9042fbfbdb38.png"/></div>]]></content:encoded></item><item><title>MORE GOLD FROM JOHN LEWIS</title><description><![CDATA[There's so much to like about this new spot from John Lewis Home Insurance. It needs no introduction. adam&eve/DDB London<img src="http://img.youtube.com/vi/7gqPM_GT8Qw/mqdefault.jpg"/>]]></description><link>https://www.thirdeyeconsulting.com.au/single-post/2015/08/28/MORE-GOLD-FROM-JOHN-LEWIS</link><guid>https://www.thirdeyeconsulting.com.au/single-post/2015/08/28/MORE-GOLD-FROM-JOHN-LEWIS</guid><pubDate>Fri, 28 Aug 2015 08:28:29 +0000</pubDate><content:encoded><![CDATA[<div><div>There's so much to like about this new spot from John Lewis Home Insurance. It needs no introduction. adam&amp;eve/DDB London</div><iframe src="https://www.youtube.com/embed/7gqPM_GT8Qw"/></div>]]></content:encoded></item><item><title>STOP TALKING AND LISTEN</title><description><![CDATA[<img src="http://static.wixstatic.com/media/82bfad_b2a5a593c5514afcbca297bd155194df.jpeg"/>]]></description><link>https://www.thirdeyeconsulting.com.au/single-post/2015/08/21/STOP-TALKING-AND-LISTEN</link><guid>https://www.thirdeyeconsulting.com.au/single-post/2015/08/21/STOP-TALKING-AND-LISTEN</guid><pubDate>Fri, 21 Aug 2015 22:31:00 +0000</pubDate><content:encoded><![CDATA[<div><img src="http://static.wixstatic.com/media/82bfad_b2a5a593c5514afcbca297bd155194df.jpeg"/></div>]]></content:encoded></item><item><title>#WISHIDDONETHAT</title><description><![CDATA[I worked on NTTC a few years back and this is a fresh and beautifully executed idea which I'm sure will do a great job for NT visitation. Common Ventures.<img src="http://img.youtube.com/vi/Km2DxCyWNyU/mqdefault.jpg"/>]]></description><link>https://www.thirdeyeconsulting.com.au/single-post/2015/08/19/WISHIDDONETHAT</link><guid>https://www.thirdeyeconsulting.com.au/single-post/2015/08/19/WISHIDDONETHAT</guid><pubDate>Wed, 19 Aug 2015 04:32:00 +0000</pubDate><content:encoded><![CDATA[<div><div>I worked on NTTC a few years back and this is a fresh and beautifully executed idea which I'm sure will do a great job for NT visitation. Common Ventures.</div><iframe src="https://www.youtube.com/embed/Km2DxCyWNyU"/></div>]]></content:encoded></item><item><title>RECOMMENDED READING</title><description><![CDATA[Willian Davies excellent insights into how well-being influences so much of modern living and how what used to viewed as private feelings are now being manipulated and commercialised.<img src="http://static.wixstatic.com/media/82bfad_50978ef9af934e868d06a754615f5042.png"/>]]></description><link>https://www.thirdeyeconsulting.com.au/single-post/2015/08/03/RECOMMENDED-READING</link><guid>https://www.thirdeyeconsulting.com.au/single-post/2015/08/03/RECOMMENDED-READING</guid><pubDate>Mon, 03 Aug 2015 06:42:33 +0000</pubDate><content:encoded><![CDATA[<div><img src="http://static.wixstatic.com/media/82bfad_50978ef9af934e868d06a754615f5042.png"/><div>Willian Davies excellent insights into how well-being influences so much of modern living and how what used to viewed as private feelings are now being manipulated and commercialised.</div></div>]]></content:encoded></item><item><title>HAPPY FRIDAY</title><description><![CDATA[<img src="http://static.wixstatic.com/media/82bfad_927233299e0d4dabb3b62ef946a53b4f.png"/>]]></description><link>https://www.thirdeyeconsulting.com.au/single-post/2015/07/24/HAPPY-FRIDAY</link><guid>https://www.thirdeyeconsulting.com.au/single-post/2015/07/24/HAPPY-FRIDAY</guid><pubDate>Fri, 24 Jul 2015 06:53:00 +0000</pubDate><content:encoded><![CDATA[<div><img src="http://static.wixstatic.com/media/82bfad_927233299e0d4dabb3b62ef946a53b4f.png"/></div>]]></content:encoded></item><item><title>TIPS FOR YOUNG MARKETERS</title><description><![CDATA[With thanks to Ryan Wallman aka @Dr Draper. Sound advice indeed, albeit with just a hint of satire.<img src="http://static.wixstatic.com/media/82bfad_9f9fc87de5034b3aaa47743c65d2c981.jpeg"/>]]></description><link>https://www.thirdeyeconsulting.com.au/single-post/2015/07/09/TIPS-FOR-YOUNG-MARKETERS</link><guid>https://www.thirdeyeconsulting.com.au/single-post/2015/07/09/TIPS-FOR-YOUNG-MARKETERS</guid><pubDate>Thu, 09 Jul 2015 05:49:19 +0000</pubDate><content:encoded><![CDATA[<div><div>With thanks to Ryan Wallman aka @Dr Draper. Sound advice indeed, albeit with just a hint of satire.</div><img src="http://static.wixstatic.com/media/82bfad_9f9fc87de5034b3aaa47743c65d2c981.jpeg"/></div>]]></content:encoded></item><item><title>PERFECT</title><description><![CDATA[I was fortunate to work with Volvo for several years. Life Paint is a perfect application of expanded brand thinking and everyone involved should be applauded.<img src="http://img.youtube.com/vi/CfWzeGlaFvI/mqdefault.jpg"/>]]></description><link>https://www.thirdeyeconsulting.com.au/single-post/2015/06/24/PERFECT</link><guid>https://www.thirdeyeconsulting.com.au/single-post/2015/06/24/PERFECT</guid><pubDate>Wed, 24 Jun 2015 01:16:56 +0000</pubDate><content:encoded><![CDATA[<div><div> I was fortunate to work with Volvo for several years. Life Paint is a perfect application of expanded brand thinking and everyone involved should be applauded.</div><iframe src="https://www.youtube.com/embed/CfWzeGlaFvI"/></div>]]></content:encoded></item><item><title>HARD, BUT FAIR</title><description><![CDATA[This needs no explanation....<img src="http://img.youtube.com/vi/j7VkKqkLlDA/mqdefault.jpg"/>]]></description><link>https://www.thirdeyeconsulting.com.au/single-post/2015/06/17/HARD-BUT-FAIR</link><guid>https://www.thirdeyeconsulting.com.au/single-post/2015/06/17/HARD-BUT-FAIR</guid><pubDate>Wed, 17 Jun 2015 23:12:24 +0000</pubDate><content:encoded><![CDATA[<div><div>This needs no explanation....</div><iframe src="https://www.youtube.com/embed/j7VkKqkLlDA"/></div>]]></content:encoded></item><item><title>RECOMMENDED READING</title><description><![CDATA[Dave Trott's second masterclass in creative thinking. A must for any aspiring, current or ageing creative thinker.<img src="http://static.nigiri.wixstaging.com/media/82bfad_1a024dee800e4ec38bb60a023185fea1.jpg"/>]]></description><link>https://www.thirdeyeconsulting.com.au/single-post/2015/06/11/RECOMMENDED-READING</link><guid>https://www.thirdeyeconsulting.com.au/single-post/2015/06/11/RECOMMENDED-READING</guid><pubDate>Thu, 11 Jun 2015 23:22:00 +0000</pubDate><content:encoded><![CDATA[<div><div>Dave Trott's second masterclass in creative thinking. A must for any aspiring, current or ageing creative thinker.</div><img src="http://static.nigiri.wixstaging.com/media/82bfad_1a024dee800e4ec38bb60a023185fea1.jpg"/></div>]]></content:encoded></item><item><title>THE REAL WORLD</title><description><![CDATA[When logic loses out to a text book, you're usually in trouble. If you're ever tempted to spew forth with something you think might sound impressive, just pause and see it through the lens of the real world.<img src="http://static.wixstatic.com/media/82bfad_5ecf544ffe784b3e8a5c806bd4b729e6.jpg"/>]]></description><link>https://www.thirdeyeconsulting.com.au/single-post/2015/04/26/THE-REAL-WORLD</link><guid>https://www.thirdeyeconsulting.com.au/single-post/2015/04/26/THE-REAL-WORLD</guid><pubDate>Sun, 26 Apr 2015 04:36:37 +0000</pubDate><content:encoded><![CDATA[<div><div>When logic loses out to a text book, you're usually in trouble. If you're ever tempted to spew forth with something you think might sound impressive, just pause and see it through the lens of the real world.</div></div>]]></content:encoded></item><item><title>KNOW WHEN TO WALK AWAY</title><description><![CDATA[The signs will be there from the start. Don't ever let the prospect of a win cloud the reality of life once you've won it. Walk away. Cartoon by Tom Fishburne.<img src="http://static.wixstatic.com/media/82bfad_4aa3063e48e24f2da1d66c018e66ffbd.png"/>]]></description><link>https://www.thirdeyeconsulting.com.au/single-post/2015/04/14/KNOW-WHEN-TO-WALK-AWAY</link><guid>https://www.thirdeyeconsulting.com.au/single-post/2015/04/14/KNOW-WHEN-TO-WALK-AWAY</guid><pubDate>Tue, 14 Apr 2015 01:04:11 +0000</pubDate><content:encoded><![CDATA[<div><div>The signs will be there from the start. Don't ever let the prospect of a win cloud the reality of life once you've won it. Walk away. Cartoon by Tom Fishburne.</div></div>]]></content:encoded></item><item><title>#WISHIDDONETHAT</title><description><![CDATA[Another gem in the long line of gems from Volkswagon. This time by DDB Paris who have taken an enduring strategy and executed another winner. Progress Improved in many ways.<img src="http://img.youtube.com/vi/PdyOtopH_yI/mqdefault.jpg"/>]]></description><link>https://www.thirdeyeconsulting.com.au/single-post/2015/04/08/WISHIDDONETHAT</link><guid>https://www.thirdeyeconsulting.com.au/single-post/2015/04/08/WISHIDDONETHAT</guid><pubDate>Wed, 08 Apr 2015 22:43:00 +0000</pubDate><content:encoded><![CDATA[<div><div>Another gem in the long line of gems from Volkswagon. This time by DDB Paris who have taken an enduring strategy and executed another winner. Progress Improved in many ways.</div><iframe src="https://www.youtube.com/embed/PdyOtopH_yI"/></div>]]></content:encoded></item><item><title>SOUND FAMILIAR?</title><description><![CDATA[I recommend yoga, meditation, or both. Your brain needs a regular Spring clean.<img src="http://static.wixstatic.com/media/82bfad_b72639fde22349f9bd5501c6056e1245.jpg"/>]]></description><link>https://www.thirdeyeconsulting.com.au/single-post/2015/04/02/SOUND-FAMILIAR</link><guid>https://www.thirdeyeconsulting.com.au/single-post/2015/04/02/SOUND-FAMILIAR</guid><pubDate>Thu, 02 Apr 2015 00:17:16 +0000</pubDate><content:encoded><![CDATA[<div><div>I recommend yoga, meditation, or both. Your brain needs a regular Spring clean.</div></div>]]></content:encoded></item><item><title>RECOMMENDED READING</title><description><![CDATA[One of the best books on Advertising that I've read in years. Some great tips from the past to frame your thinking for the future. The Anatomy of Humbug by Paul Feldwick.<img src="http://static.wixstatic.com/media/82bfad_ba41d496fc31426caacd85470c978fcb.jpg"/>]]></description><link>https://www.thirdeyeconsulting.com.au/single-post/2015/03/24/RECOMMENDED-READING</link><guid>https://www.thirdeyeconsulting.com.au/single-post/2015/03/24/RECOMMENDED-READING</guid><pubDate>Tue, 24 Mar 2015 00:17:28 +0000</pubDate><content:encoded><![CDATA[<div><div>One of the best books on Advertising that I've read in years. Some great tips from the past to frame your thinking for the future.  The Anatomy of Humbug by Paul Feldwick.</div></div>]]></content:encoded></item><item><title>WHEN A PURPOSE HAS A PURPOSE</title><description><![CDATA[This is by far the best explanation I've seen of when a purpose really is a purpose. If you're still using age old cliche's just to get something into your Powerpoint, reflect on this simple sketch to see if you really mean what you're writing.<img src="http://static.wixstatic.com/media/82bfad_cc5e3d01c1d14111bf4848b4854aae13.jpeg"/>]]></description><link>https://www.thirdeyeconsulting.com.au/single-post/2015/03/18/WHEN-A-PURPOSE-HAS-A-PURPOSE</link><guid>https://www.thirdeyeconsulting.com.au/single-post/2015/03/18/WHEN-A-PURPOSE-HAS-A-PURPOSE</guid><pubDate>Wed, 18 Mar 2015 04:50:00 +0000</pubDate><content:encoded><![CDATA[<div><div>This is by far the best explanation I've seen of when a purpose really is a purpose. If you're still using age old cliche's just to get something into your Powerpoint, reflect on this simple sketch to see if you really mean what you're writing.</div></div>]]></content:encoded></item><item><title>IT'S SIMPLE REALLY</title><description><![CDATA[I wonder how many owners or operators of agencies apply the same logic to their financial proposals as they do to their cornflakes?<img src="http://static.wixstatic.com/media/82bfad_0c6a3db9d2c848029936dbc8455d8d84.jpeg"/>]]></description><link>https://www.thirdeyeconsulting.com.au/single-post/2015/03/09/ITS-SIMPLE-REALLY</link><guid>https://www.thirdeyeconsulting.com.au/single-post/2015/03/09/ITS-SIMPLE-REALLY</guid><pubDate>Mon, 09 Mar 2015 22:31:27 +0000</pubDate><content:encoded><![CDATA[<div><div>I wonder how many owners or operators of agencies apply the same logic to their financial proposals as they do to their cornflakes?</div></div>]]></content:encoded></item><item><title>CRACKING THE PRE-ROLL</title><description><![CDATA[Geico have figured out how to keep you watching after the 5 second "Skip This Ad" is up. Genius.<img src="http://img.youtube.com/vi/pvcj9xptNOQ/0.jpg"/>]]></description><link>https://www.thirdeyeconsulting.com.au/single-post/2015/03/06/CRACKING-THE-PREROLL</link><guid>https://www.thirdeyeconsulting.com.au/single-post/2015/03/06/CRACKING-THE-PREROLL</guid><pubDate>Fri, 06 Mar 2015 23:00:00 +0000</pubDate><content:encoded><![CDATA[<div><div>Geico have figured out how to keep you watching after the 5 second &quot;Skip This Ad&quot; is up. Genius.</div><iframe src="https://www.youtube.com/embed/pvcj9xptNOQ"/></div>]]></content:encoded></item><item><title>IF I HAD A DOLLAR.....</title><description><![CDATA[<img src="http://static.wixstatic.com/media/82bfad_8fde8792132842bda33b370e9e7eeae7.jpeg"/>]]></description><link>https://www.thirdeyeconsulting.com.au/single-post/2015/03/05/IF-I-HAD-A-DOLLAR</link><guid>https://www.thirdeyeconsulting.com.au/single-post/2015/03/05/IF-I-HAD-A-DOLLAR</guid><pubDate>Thu, 05 Mar 2015 01:50:29 +0000</pubDate><content:encoded><![CDATA[<div/>]]></content:encoded></item></channel></rss>