IN TWO MINDS

I know I'm in a minority, but I'm in two minds about this Christmas spot from Sainsburys in the UK. Beautifully made, based in fact, powerfully emotional stuff. But for a grocery multiple? It stretches credibility too far for me and net net I find it a bit tasteless.

[At the time of writing the Advertising Authorities in the UK had received over 700 complaints.]

#ideas #think #do #production #marketing

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