BRANDS : THE TYRANNY OF CHOICE

I wish I'd seen this when it came out a year ago. It's one of the most concise 'State of the (Brand) Union' pieces I've ever seen.   And yes, I intend to shamelessly borrow from it.  Often.  Marketing Week / Charles Vallance

https://www.marketingweek.com/2016/03/15/charles-vallance-column-10-mar