READ THIS

The brilliant Mark Ritson has just published a comprehensive piece in Marketing Week underlining how clueless (most) clients are when it come to medial channel effectiveness. I would urge anyone in the Marketing Communications business to read this. Now.

https://www.marketingweek.com/2018/03/07/mark-ritson-marketers-perceptions-media-effectiveness/

Marketing Week/Mark Ritson 7 March 2018


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